THIS IS BANG
We’re a data-driven brand, digital and creative agency. Launched in 2001, Bang has today grown into a powerhouse of design, strategy, and technology. But we’ve never forgotten what helped us grow: our desire to build authentic and memorable experiences into our clients’ marketing programs, all whilst having fun together along the way.
Here’s our story
Bang’s heritage is in B2B and technology marketing, but you’ll also find us taking on interesting challenges for arts, education, local government, hospitality, and not-for-profit sector clients too.
Over time, we’ve evolved our methodologies with a focus on what we call B2P – or business to people marketing. This means we engage your target audiences with a balanced blend of human-centric emotional and solution-centric rational messaging based on what’s unique about you. It works because, psychologically, the buying process is multifaceted. Appealing to intellect or emotion is one thing. But win over their hearts and minds, and you’ll potentially gain customers for life.
To make this happen, we nurture an in-house team of data specialists, designers, developers, writers, strategists, digital campaign and account managers. This helps us ensure intelligent alignment across all aspects of a project, with everyone collaborating, refining, and optimising together throughout the process.
On our journey, Bang has collaborated on successful projects with many recognisable brands. As our business grew, our leadership in the IT sector in particular led us to join forces in 2017 with our new parent company, the NEXTGEN Group, a pioneering technology services company. This has expanded our capabilities in audience engagement and buyer analytics, while giving us a deep and unique understanding of how to work with tech companies who leverage a ‘channel’ to go to market.
So this is Bang. We’re pretty upfront about what we do, and why we love doing it. But now we’d love to hear more about you, so let’s talk about how we can help.