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Leveraging market intelligence to inform sales strategies
Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.
Data-driven advertising that actually works
Making a genuine impact for your business with a minimal marketing budget can feel like a daunting challenge. Smaller businesses are typically working with smaller marketing budgets, and it’s both an art and a science knowing how much to invest to maximise your return. Too much and you blow your budget, too little and you miss opportunities.
Bang’s managing director Scott Caulfield recently appeared as a guest on the excellent B2B Marketing and Sales podcast, Sunny Side Up.
Creativity is a cornerstone of any successful marketing campaign. With data playing an increasingly important role in defining marketing strategy and providing customer insight, how can we best utilise the minds and habits of humans to improve and evolve our marketing strategy and tactics?