Brand Strategy and Planning

The details

Insights, thinking and strategy

By taking the time to assess your place in the market, we make informed decisions to decide the most effective digital and traditional techniques to connect and engage with your audiences. Our patented Brand Foundation Report uses qualitative and quantitative research to establish your current position. This is supported by evolving intent data, AI and machine learning techniques, as well as customer decision journey insights, to distill the very essence of your brand so you can communicate a clear and consistent message both internally and externally. This comes together to deliver precise brand development programs, communications and client engagement strategies that can be tested, repositioned and targeted for maximum efficiency and cut-through. 

This includes

  • Brand foundations
  • Brand strategy
  • Messaging matrix
  • Competitor analysis
  • Content strategy and development
  • Digital marketing strategy
  • Digital channel planning
  • Nurture programs
  • Customer journey mapping
  • Customer experience
  • Acquisition and retention strategy
  • Customer loyalty

The proof

Australian Institute of Music

Australian Institute of Music

Bang helps the Australian Institute of Music set new tone for the future.

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Unisson Disability

Unisson Disability

Bang delivers an exciting brand refresh for a passionate disability service provider.

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Movement Republic

Movement Republic

Bang creates an exciting brand strategy and visual identity for a new movement studio.

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Di Jones Real Estate

Di Jones Real Estate

An award-winning new website for Di Jones repositions the brand back as the leader of innovative marketing in the real estate space.

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Charlie & Co

Charlie & Co

Burgers back to basics: Bang tells a very old story to launch a tasty new brand.

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Cisco Jabber

Cisco Jabber

James Bond wasn’t the only hero when we launched Cisco’s new collaboration platform at a nail-biting movie event.

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City Of Sydney - Glebe

Glebe

Bang sets the stage for the whole community to perform as Glebe becomes Sydney’s first suburb with its own brand.

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GJ Gardner Homes

G.J. Gardner Homes

A brand that celebrates living delivered through a tool that celebrates speedy marketing.

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Business To People

Business to People

We walk the talk with our very own B2P campaign.

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