Brand / Strategy / Campaign / Design / Content


Print / OOH

how to unite
a diverse community

Bang’s mission was to give Glebe an identity that attracts visitors and makes the precinct a must-see destination on tourist itineraries. Even more importantly the brand had to unify and celebrate the many faces of this bohemian suburb.

campaign poster

The Challenge

With this project we had to balance the needs of local government, businesses, residents and visitors. How could a single strong identity encompass all these different groups and resonate using online and outdoor media?

THE solution

We hit the streets of Glebe, talked to people, explored laneways, drank coffee. We noticed there’s always something happening, whether it’s the 
markets, a hip new venue or the bohemian street life. The community might be socially and economically diverse, but the place was united by a 
dramatic resonance – it’s like one big performance space.

To capture this unique personality, we used a theatrical design style featuring characters from classic English nursery rhymes and folklore to
evoke the quirky personality of the much-loved suburb.

campaign branded street flag pole banners

THE Process

Bang used Victorian imagery and quaint design to develop logos, the brand identity and collateral. We were briefed to work within guidelines already developed through the City of Sydney’s ‘City of Villages’ brand strategy.

It was crucial for the brand to have multiple touch points throughout the suburb and online. We designed street banners, a website, posters, advertising, postcards, badges, retail promotions and shopping bags. We also worked with the ‘150 Locals’ project to turn Glebe into an outdoor gallery, featuring portraits of Glebe residents in local parks, cafés, restaurants, and out and about on the streets.

visual of campaign assets including badges, shopping totes, A5 brochure

We were blown away with the interpretation of the brief. The use of 
Victorian illustrations in the design was both humorous and engaging – it 
not only looks different from all other suburbs in the area, it’s also distinct 
from all other brands. We feel like we own a new space. 

Paul Angell, President, Glebe Chamber of Commence
campaign branded bunting


Brand / Design


Print / OOH