Predict THE UNKNOWN

Learn how Bang delivered a tailored, lead generation campaign
which has been recognised as the Global Best Practice IBM Channel
Marketing Campaign for 2014.

sand dunes continuing off into the distance

The Challenge

Fujitsu and IBM approached Bang to develop a digital lead generation campaign aimed at driving awareness and consideration for the Fujitsu/IBM SPSS Predictive Analytics software, with a horizontal play into the market targeted at Operations type job titles. The campaign was tailored to target four different industries across Australia including Manufacturing, Energy & Utilities, Transport and Resource.

THE solution

Working in the knowledge that customers are engaging with brands long before contacting them, Bang had to develop an engaging solution that articulated the brand and solution.

To this end, Bang developed the overarching message of ‘Predict the Unknown’ along with two sub messages ‘Fix it before it’s broken’ and ‘Find the opportunities you didn’t know you were looking for’.

Industry specific eDMs incorporating industry tailored messaging, alongside a microsite splash page hosting four industry specific microsites with relevant case studies and assets underpin the campaign. Alongside this, the campaign also included targeted telemarketing to support a high impact DM directed at high profile accounts as selected by Fujitsu.

showcasing the campaign landing pages on tablet devices

THE Results

We’re ecstatic to announce this campaign has been selected as Global Best Practice IBM Channel Marketing Campaign for 2014.

We’re extremely pleased to be chosen for this distinction, which reinforces our belief that the IBM Co Marketing Program offers exceptional value for our Business Partners. We’d been told internally that we run a very successful co-marketing program with our Partners here in Australia and NZ, but a global selection like this only cements this statement as reality.
It’s important for IBM business partners to understand what great co-marketing campaigns can achieve locally. I’ve worked with Bang for five years now, and they do a terrific job working with myself and our local business partners. In particular, they have great passion and skill for communicating what are often complex ‘business-to-business’ messages to the market with very engaging creative work.
Annmaree Bonica, Channel Marketing Manager, IBM software group Australia