Expertise
Campaign / Strategy / Design / Content / Development
Channels
Digital / Social
PUT YOURSELF IN YOUR
CUSTOMER’S SHOES…LITERALLY
Learn how Bang teamed up with IBM and CEBS to target Australia’s largest online retailers and increase their online conversion rates with groundbreaking new software.
The Challenge
CEBS, a global IT company, approached Bang to develop a campaign aimed at broadening their market share within Australia as well as increasing sales of IBM Customer Experience Management software (also known as Tealeaf). The problem? Whilst most e-commerce websites track bounce rates, they aren’t actually able to tell you why people are dropping off your website. That’s where Tealeaf - and Bang - comes in.
THE solution
Tealeaf allows you to see why your customer has dropped off your website and then identifies the appropriate fix. It allows you to put yourself in your customer’s shoes – and so our creative concept was born.
We targeted contacts that work directly with e-commerce websites within Retail and Tier 2 Banking and Finance organisations, and what better way to grab our target audience’s attention than digitally?
By incorporating social media, we were able to effectively connect CEBS with relevant contacts via LinkedIn, as well as solidify CEBS as a thought leader through a social media content calendar.
Add in an eDM nurture stream, an interactive campaign microsite, as well as some extra help from telemarketing and we had ourselves a hugely successful campaign.
Results
13 appointments with some of Australia’s largest retailers
11 nurture leads
9 marketing leads
We’re also proud to announce this campaign was runner up for the Global Best Practice IBM Channel Marketing Campaign for 2014, with our Fujitsu SPSS Predictive Analytics campaign taking out the title.
Chris Freeman, Business Development Manager, CEBSThe leads generated are or high quality. Bang definitely knows how to
ensure that the leads handed over are the correct person within the
organisation to talk to, and a warm lead, where the customer has a genuine
interest in hearing more about the IBM Tealeaf product. This has made it
easier to have the right foot forward with our sales interactions.
Sandeep Joshi, Channel Marketing Manager , IBM Software Group AustraliaBang were fantastic in executing this campaign right from creating a great strategic roadmap to a perfect executions plan.
Expertise
Brand / Strategy / Website / UX & UI / Design / Content / Development
Channels
Digital / Print / Social / OOH
