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Learn how Bang teamed up with IBM and CEBS to target Australia’s largest online retailers and increase their online conversion rates with groundbreaking new software.
CEBS, a global IT company, approached Bang to develop a campaign aimed at broadening their market share within Australia as well as increasing sales of IBM Customer Experience Management software (also known as Tealeaf). The problem? Whilst most e-commerce websites track bounce rates, they aren’t actually able to tell you why people are dropping off your website. That’s where Tealeaf - and Bang - comes in.
Tealeaf allows you to see why your customer has dropped off your website and then identifies the appropriate fix. It allows you to put yourself in your customer’s shoes – and so our creative concept was born.
We targeted contacts that work directly with e-commerce websites within Retail and Tier 2 Banking and Finance organisations, and what better way to grab our target audience’s attention than digitally?
By incorporating social media, we were able to effectively connect CEBS with relevant contacts via LinkedIn, as well as solidify CEBS as a thought leader through a social media content calendar.
Add in an eDM nurture stream, an interactive campaign microsite, as well as some extra help from telemarketing and we had ourselves a hugely successful campaign.
13 appointments with some of Australia’s largest retailers
11 nurture leads
9 marketing leads
We’re also proud to announce this campaign was runner up for the Global Best Practice IBM Channel Marketing Campaign for 2014, with our Fujitsu SPSS Predictive Analytics campaign taking out the title.