Content Strategy

The details

Content development

Compelling content is so important, and we have an eclectic bunch of technical, creative, conceptual and good ol’ fashioned all rounders in our copywriting team. However, the work behind the scenes in the strategic development of content is where our team really shines. Working with the overall objective of the campaign, an aligning communications strategy and delivery plan is developed to ensure each touchpoint hits the mark in terms of messaging and outcome. Content plans ensure the messaging is delivered to the right people at the right time, with our insight into audience intent further informing each individual strategy.  

This includes

  • Communications strategy and delivery
  • Content plans
  • Messaging Matrix
  • Branded content
  • Content generation
  • Technical writing
  • Copywriting

The proof

Brennan IT

Brennan IT

A clever concept around innovation drives high levels of engagement for a competition with a seriously big prize.

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Vocus Communications

Vocus Communications

Learn how we worked with Vocus to launch their new brand identity and websites in the ANZ market.

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Unisson Disability

Unisson Disability

Bang delivers an exciting brand refresh for a passionate disability service provider.

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CEBS

CEBS

Learn how Bang teamed up with IBM and CEBS to target Australia’s largest online retailers and increase their online conversion rates with groundbreaking new software.

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Fujitsu

Fujitsu

Bang gets global recognition with a tailored, industry specific lead generation campaign with IBM and Fujitsu.

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ServiceNow

ServiceNow

Discover how a simple “stress test” created a fun, compelling case for ServiceNow.

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